CES 2022: Apple Reiterates Commitment to Privacy & Environment in Ads

Consumer Electronics Bear witness (CES) 2022 is finally underway. The upshot, like all the other events of 2022, is virtual, with all the companies belongings their printing conferences online. Apple has yet once more made a silent appearance at the prove by releasing three new ads.

Apple actually hasn't always participated in CES only has fabricated a silent advent several times. Back in 2022, Apple put up a billboard in front end of the convocation center in Las Vegas, where CES is usually held, highlighting Apple's take on privacy. The billboard — What happens on your iPhone, stays on your iPhone — highlighted the importance of privacy on iPhone for Apple.

This twelvemonth, Apple tree has released three ads that focus mainly on privacy and Apple tree's commitment to the environment. The first advertisement highlights that the Face ID data, which is by and large used to authenticate transactions and unlocking iPhones, stay on the phone. Apple even reiterates that the information isn't even shared with them.

The second advertising highlights how Apple doesn't 'know' what you lot purchase with Apple Pay. Most companies would accept used this data to target ads to the user, but Apple tree opts not to track the payments made via its service. Check the advertisements here.

Finally, the tertiary advertising highlights Apple tree'south commitment to saving the environment. The advert shows how Apple tree uses recycled Aluminium to make the frame for the Apple tree Watch. Apple, in the past, has been bantered for removing the charging brick from the box of new iPhones just the company has stayed to its commitments. All the ads are live on Apple'south UK YouTube Aqueduct and are expected to go live in other regions pretty soon.

We Want to Hear From You

What are your thoughts on privacy? Do you lot retrieve your data should exist shared with other companies? What are your thoughts on Apple's ads? Practice let the states know in the comment section below!